Elevating Hybrid Product Launch Events with Envoku

Jonathan Murry | Head of Digital Product

Tech Company

Scenario
Solution

Business Goals

As the Head of Product Marketing, my aim is to launch a new tech solution via a hybrid event that brings together key stakeholders, partners, and clients to understand the product features and strategise sales across various markets globally.

Pain Points

Our global footprint creates logistical complexities in delivering a consistent experience. Cultural and language differences in 23 countries make engagement challenging, and orchestrating an inclusive, seamless event is difficult without understanding each market’s unique needs and preferences.

Anticipated Changes

We need a platform that enables personalised communication in 17 languages, accounts for local market preferences, and facilitates seamless hybrid events. This would help stakeholders register for relevant sessions in advance, ensure inclusive engagement, and simplify event logistics while providing actionable data to shape both the event and future strategies.

HOW ENVOKU COULD HELP

Localised Personalisation

Envoku tailors the event experience by segmenting communication in 17 languages and dynamically adapting content based on local market preferences.

Custom Event Journeys

Stakeholders can register for specific sessions, workshops, and discussions suited to their needs, allowing for a more impactful, individualised experience.

Seamless Hybrid Operations

Integrates both online and offline elements to ensure a consistent, accessible experience across all platforms. Envoku supports pre-event data collection through CRM integration, helping you shape physical and digital arrangements.

Global Access & Continuity

Broadcasts event sessions digitally so that all 10k employees can access discussions throughout the year, facilitating ongoing conversations post-event.

Simplified Event Management

Automates registration, content delivery, and multilingual communications, streamlining the operation and allowing you to track engagement data effortlessly.